Business Analytics teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives. Students learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions.
Publisher: Pearson; 3rd edition
Publication date: January 4, 2019
Page length: 704 pages
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