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Marketing Fundamentals for Future Professionals (1st Edition)

$100.00 $17.99

Author: Bruce Robertson
Language: English
ISBN-10: 1634875915
ISBN-13: 978-1634875912
File Format: You will receive the PDF version of this book via your email.

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SKU: 9781634875912 Category: E-books Tag: Bruce Robertson
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Description

Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life.
Modeled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships.

Publisher: Cognella Academic Publishing; 1st edition
Publication date: January 13, 2017
Language: English
Page length: 370 pages

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