Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life.
Modeled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships.
Publisher: Cognella Academic Publishing; 1st edition
Publication date: January 13, 2017
Language: English
Page length: 370 pages
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