Name: Marketing Management (3rd Edition) - DollarTree4Books
SKU: 9781259637155
Price: 17.99 USD
Availability: InStock

Marketing Management (3rd Edition)

$17.99

Author: Greg Marshall, Mark Johnston

Language: English

ISBN-10: 1259637158

ISBN-13: 978-1259637155

File Format: You will receive the PDF version of this book via your email.

500 in stock

Description

The 3rd edition, written for today’s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam.The content of the 3rd edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today’s classroom.

Publisher: McGraw Hill; 3rd edition

Publication date: February 6, 2018

Language: English

Page length: 464 pages

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