Delivery: Can be download Immediately after purchasing Version: Only PDF Version. Compatible Devices: Can be read on any devices (Kindle, NOOK, Android/IOS devices, Windows, MAC) Quality: High Quality. No missing contents. Printable _____________________________________________________________ ISBN-13: 978-0134492513 ISBN-10: 013449251X Author: Gary Armstrong (Author) Help readers learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 17th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
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