Strategic Management Frank Rothaermel 5th Edition PDF is the fastest growing Strategy title in the market because it uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. His approach not only offers students a learning experience that uniquely combines rigor and relevance, but also provides tight linkage between the concepts and cases. Rothaermel 5e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage, while developing students’ skills to become successful future leaders capable of making well-reasoned strategic decisions.
Publisher: McGraw-Hill Interamericana de España S.L.; 5th edition
Publication date: February 9, 2021
Page length: 1560 pages
Winning strategic decision-making requires knowing the key ideas, concepts, and principles that provide both structure and guidance. The key idea of Rothaermel Strategic Management 5th Edition pdf is that there are multiple ways to win. In fact, it is hard to argue with the notion that there are multiple ways to win in any competition.
The author supports this theory with an approach based on a “resonant” model of decision making, which is based on three types of resonant value:
• Creating Value through Market Access – This refers to the strategic moves a firm makes in order to secure the lowest prices from its competitors. For example, a firm can lower prices by reducing its costs through cost reduction measures (such as eliminating redundant capacity or expanding on-site production) or by lowering its prices in order to expand demand.
• Creating Value through Customer Value – This refers to the strategic moves a firm makes in order to secure the highest prices for its products from its competitors. For example, a firm can improve product quality by eliminating deficiencies from the manufacturing process, innovating product features, or improving customer service.
• Creating Value through Resource Quality – This refers to the strategic moves a firm makes in order to reduce risk and improve returns for its investors. For example, a firm can invest in risk-reducing techniques such as controlling cash and inventory levels, or risk-alleviating assets such as hedging and insurance.
Strategic Management Rothaermel 5th Edition PDF offers the most comprehensive coverage of industry structure and within a single volume of text (compared to other texts), Rothaermel has included more than 200 examples of industry structures (as opposed to the traditional three industries covered in standard texts). In addition, Rothaermel provides an introduction to the role played by intellectual property rights in creating value for firms. He also provides an outline of how value is created for investors (which is not addressed outside of some short paragraphs or two within most other texts).